Kaizen Blog
Insights from the ground in China:
Latest from the Kaizen Blog
Analysis, guides and field notes from our team and delegations across China: market entry, e-commerce, sourcing, technology and business culture.
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Mastering Live Commerce: A Guide to China’s Douyin, Kuaishou & WeChat Shops
In China, live stream e-commerce has exploded from a novelty into a revolutionary, multibillion-dollar force that is fundamentally reshaping the retail industry. This is not just a passing trend; it’s a mainstream phenomenon, with…
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Local Brands Surge on China Marketplaces: How to Stand Out
In recent years, local Chinese companies have surged on domestic e-commerce platforms, raising the bar for quality, marketing and pricing. Chinese marketplaces for foreign brands have expanded rapidly, with platforms like Tmall Global now…
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Fashion & Luxury in China: Tailoring Your Brand for Gen Z
China’s Generation Z (born mid-1990s to 2010) is swiftly reshaping the luxury and fashion landscape. Digital natives by upbringing, these young consumers demand a very different approach to Gen Z luxury China. With a…
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How to Sell in Rednote 2025: A Step-by-Step Guide
As we step into 2025, Western businesses seeking opportunities in China can no longer ignore Rednote, also known as Xiaohongshu (小红书) or “Little Red Book.” With over 300 million active users, mostly young, affluent,…
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Chinese Consumer Spend Rebounds: Q1–Q2 2025
China’s consumer spending is showing clear signs of revival in the first half of 2025. After several years of pandemic disruptions and economic uncertainties, shoppers are gradually regaining confidence and opening their wallets again.…
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Selling Consumer Electronics in China: The 2025 Step-by-Step Guide
Entering China’s massive consumer electronics market in 2025 is both a huge opportunity and a complex undertaking. For international brands selling in China, success requires navigating a maze of regulations, distribution channels, and consumer…
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Selling in China via Shopify: Can You Really Do It in 2025?
China’s e-commerce market has never looked bigger – hundreds of millions of consumers now expect to find foreign brands online. In 2023 Chinese cross‑border e-commerce hit RMB 2.38 trillion (US$331 billion), with 188 million shoppers buying…
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Breaking News for Cross-border Sellers: GACC Registration Not Needed in 2025
The Chinese cosmetics market has long been tightly regulated, with strict pre-approval and registration requirements for imported beauty and personal-care products. Under the Cosmetic Supervision and Administration Regulation (CSAR), foreign brands typically must work…
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How to Sell Cosmetics in China: Compliance & Growth Playbook
Entering China’s vast beauty market – now the world’s second-largest – demands a dual focus on strict regulatory compliance and savvy local marketing. International cosmetics brands, especially direct-to-consumer (DTC) and SMEs, must understand China’s…
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China E-commerce Platforms: How Does JD.com Work in 2025
By 2025, China’s e-commerce ecosystem is highly segmented. In broad terms, Alibaba’s Taobao/Tmall dominates (over 50% market share), but JD.com remains the clear #2 (around 15–20% share). Selling successfully online in China requires more…
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