Kaizen Blog
Insights from the ground in China:
Latest from the Kaizen Blog
Analysis, guides and field notes from our team and delegations across China: market entry, e-commerce, sourcing, technology and business culture.
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Sell on Tmall: Optimize Your Store for Higher Traffic and Conversions
Tmall (天猫) has become a premier gateway for international brands to reach Chinese consumers, offering access to a massive user base and a reputation for quality and authenticity. As of 2023, Tmall boasted over…
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Safeguarding Your Brand in China
China’s market is vast but brand protection there is notoriously challenging. The country’s trademark system operates on a strict “first-to-file” basis, whoever registers a mark first gets the rights. This means that foreign brands…
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China Market Entry 2025: Is it Still a Gold Mine?
China’s market still promises immense opportunity, it is the world’s second-largest consumer economy and is reopening after the COVID peak with pent-up demand. Reports note that Chinese consumers are “hungry” to spend again, and…
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CBEC China in 2025: Customer Service, Reverse Logistics, and IOR Challenges
China’s cross-border e-commerce (CBEC) market is massive and still growing. In 2023, China’s CBEC import-export value hit about RMB 2.38 trillion (US$331 billion). Roughly 188 million Chinese consumers (about 80% of urban shoppers) now buy imported goods online,…
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How to Sell on Tmall in 2025: Market Entry Strategies and Success Patterns
China is no longer just the world’s factory, it’s now one of the world’s most dynamic consumer markets. As global trade patterns shift (particularly after the April 2025 U.S. tariffs on Chinese goods), many…
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Yuan Internationalisation Accelerates: China Market Trends 2025
The year 2025 has marked an inflection point in China’s drive to internationalise the renminbi (RMB), or yuan, with usage of the currency in global trade and finance rising sharply. China’s expanding economic influence…
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Alipay and WeChat Pay: Cross-Border E-Commerce Strategy 2025
Digital payments dominate everyday life in China, and foreign sellers who aim to tap this market must adapt. Chinese consumers overwhelmingly prefer paying in RMB via local platforms and rarely have international credit cards.…
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Import Food to China: A Practical Guide for Global Exporters
For global food exporters, importing food to China can unlock a massive market—but it requires navigating complex regulations, customs procedures, and logistics. This practical guide walks you through how to legally and efficiently import…
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Cross-Border Logistics Deep Dive: Bonded vs. Direct Shipping
Expanding into China’s massive online retail market requires navigating complex cross-border logistics. Cross-border e-commerce (CBEC) has become a major channel for foreign brands to reach Chinese consumers, aided by streamlined customs procedures and tax…
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China Drafts Live-Streaming Rules: What Brands Must Know
China’s booming livestreaming sector – an essential channel for e-commerce and brand marketing – is facing a regulatory overhaul. In June 2025, China’s top market and internet regulators unveiled a draft set of rules…
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