Sell on Tmall: Optimize Your Store for Higher Traffic and Conversions
Tmall (天猫) has become a premier gateway for international brands to reach Chinese consumers, offering access to a massive user base and a…
Category: Learning
Safeguarding Your Brand in China
China’s market is vast but brand protection there is notoriously challenging. The country’s trademark system operates on a strict “first-to-file” basis, whoever registers…
CBEC China in 2025: Customer Service, Reverse Logistics, and IOR Challenges
China’s cross-border e-commerce (CBEC) market is massive and still growing. In 2023, China’s CBEC import-export value hit about RMB 2.38 trillion (US$331 billion). Roughly 188 million Chinese…
How to Sell on Tmall in 2025: Market Entry Strategies and Success Patterns
China is no longer just the world’s factory, it’s now one of the world’s most dynamic consumer markets. As global trade patterns shift…
Alipay and WeChat Pay: Cross-Border E-Commerce Strategy 2025
Digital payments dominate everyday life in China, and foreign sellers who aim to tap this market must adapt. Chinese consumers overwhelmingly prefer paying…
Cross-Border Logistics Deep Dive: Bonded vs. Direct Shipping
Expanding into China’s massive online retail market requires navigating complex cross-border logistics. Cross-border e-commerce (CBEC) has become a major channel for foreign brands…
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