Douyin Ads in 2025: How to Build a High-Impact Campaign in China
Douyin (TikTok’s Chinese counterpart) has evolved from a short-video app into one of the world’s most sophisticated marketing ecosystems. In 2025, it stands…
Category: Learning
Selling in China 2025: Top 7 Mistakes Foreign Brands Make
Entering the Chinese market offers enormous potential, but many foreign brands stumble by underestimating the unique challenges of selling in China. Companies eager…
China Livestream E-Commerce vs Traditional E-Commerce: Is Social Commerce Winning?
China’s e-commerce market in 2025 is a titan, accounting for nearly half of the world’s online retail transactions. It’s more than just big,…
Sell on Tmall: Optimize Your Store for Higher Traffic and Conversions
Tmall (天猫) has become a premier gateway for international brands to reach Chinese consumers, offering access to a massive user base and a…
Safeguarding Your Brand in China
China’s market is vast but brand protection there is notoriously challenging. The country’s trademark system operates on a strict “first-to-file” basis, whoever registers…
CBEC China in 2025: Customer Service, Reverse Logistics, and IOR Challenges
China’s cross-border e-commerce (CBEC) market is massive and still growing. In 2023, China’s CBEC import-export value hit about RMB 2.38 trillion (US$331 billion). Roughly 188 million Chinese…
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