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Kaizen Concept

Our Company.

Vision

To be the trusted partner for businesses expanding into China, providing seamless market entry through tailored strategies, deep expertise, and long-term support.


Mission

We empower companies to navigate China’s complexities with confidence by offering customized solutions, regulatory guidance, and strategic networks. Our goal is to minimize risks, optimize resources, and enable sustainable growth.


Values

• Customization – Tailored strategies for each client.
• Expertise – In-depth market knowledge.
• Sustainability – Long-term business success.
• Compliance – Navigating regulations with precision.
• Partnership – Building trust through ongoing support.

Join the kaizen Ecosystem

Gain access to our local team of experts in China to provide ongoing market Entry Services for this market

Global Talent Acquisition

Extensive Candidate Search

Presentation and Selection

Bespoke Recruitment

Post-Recruitment Support

E-Commence Services

Tmall Partner In-House

Online Store Operation Team

Brand Building Especialists

B2C Order Fulfillment

Logistic Support

Importer of Record

Warehousing and Distribution

Order Processing & Follow Up

Trade Fairs Logistics

Entity Setup and Management

Coworking Space

Yearly Tax Filling

Accounting & Bookkeeping

Payroll & Entreprise Services

Digital Marketing

Digital Community Managers

Social Media Marketing

Data Analysis In-House

SEO & SEM Solutions

Customs & Compliance

Trademark Filling

Product Formula Registration

Labeling Specifications

Clearance & Warehousing

Regulatory Compliance

Meet the team.

Aya Kim

Aya Kim

Head of Global Expansion

Aya heads our Eastern Europe and Middle East desks, overseeing our portfolio of international clients in this regions

Eduard Brito

Eduard Brito

Market Entry Advisor

Eduard is in charge of advising our clients on entry strategies, tailoring each approach to suit individual cases

Daisy Chen

Daisy Chen

Head of Digital Marketing

Daisy leads our marketing team, creating online campaigns and coordinating offline activations to enhance brand development

Dong Xiao

Dong Xiao

Head of E-Commerce

Dong Xiao leads our e-commerce unit, responsible for the management of our client online stores

Yvonne Xu

Yvonne Xu

Head of Recruitment

Yvonne heads the team responsible for sourcing candidates to establish your local team

Wu Wei

Wu Wei

Manager of Operations

Wu Wei leads the sales operations team, offering sales support to our clients’ local teams

Alex Nové-Josserand

Alex Nové-Josserand

Head of EoR Unit

Alex leads both our Western Europe and North America desks, managing our portfolio of international clients in both regions

Hannah Hu

Hannah Hu

Head of Logistic Support

Hannah oversees the management of importing, warehousing, and logistics operations for our clients


Our offices.

Gate Kaizen Partner Offices

Gate Kaizen Branch Offices

Business Development Agents

Gate Kaizen is the trusted partner of large and mid-cap companies as a provider of market entry services and HR Solutions in the Chinese market. We help your business save the outsantding costs of setting up your local entity by leveraging our own structure and the shortcuts of the digital era to minimize the financial risks of expanding overseas. This way, you can focus your attention on what really matters: your business.

Download Gate Kaizen Company Brochure
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