Leverage our local, in-market experts to handle setup, compliance, and execution across platforms like Tmall and Douyin. No need to build from scratch, we provide the structure, speed, and know-how to help you execute with confidence.
Proven frameworks.
We apply tested SOPs refined through dozens of successful entries—no guesswork, no starting from scratch.
Local execution from afar.
Our team is already in place. You plug in, and we handle compliance, content, and coordination.
Platforms readiness.
From store setup to campaign rollout, we help ensure you’re platform-compliant and brand-aligned from day one.
Clarity on what works.
Avoid costly missteps. We guide you through the evolving Chinese digital landscape with precision and insight.
Three
Solutions.
BASIC.
from US$2,490/mo
US$2,990/mo
Best Seller
PLUS.
from US$4,490/mo
US$4,990/mo
TAILOR MADE PLAN.
Custom pricing
Made for teams waiting to
maximize growth
Say hello to:
A ready-made China operations team
Fast-track setup across Tmall, Douyin & more
Local compliance handled from day one
Chinese-language customer service
Culturally adapted product listings and assets
On-platform campaign execution support
Clear, structured onboarding
Peace of mind with zero guesswork
Say goodbye to:
Wasting time figuring out local bureaucracy
Costly delays in product approvals or trademarks
Building a team from scratch
Blind adaptation of brand content
Missed deadlines for e-commerce promo calendar
Confusing platform requirements
Risky trial-and-error launch plans
Feeling lost in China’s fast changing digital market
Secure your China Launch Now.
Get in touch with our team to activate your brand’s entry into China using GateKaizen’s ready-made local infrastructure and execution system.
Meet the team.
Aya Kim
Head of Global Expansion
Aya heads our Eastern Europe and Middle East desks, overseeing our portfolio of international clients in this regions
Eduard Brito
Market Entry Advisor
Eduard is in charge of advising our clients on entry strategies, tailoring each approach to suit individual cases
Daisy Chen
Head of Digital Marketing
Daisy leads our marketing team, creating online campaigns and coordinating offline activations to enhance brand development
Dong Xiao
Head of E-Commerce
Dong Xiao leads our e-commerce unit, responsible for the management of our client online stores
Yvonne Xu
Head of Recruitment
Yvonne heads the team responsible for sourcing candidates to establish your local team
Wu Wei
Manager of Operations
Wu Wei leads the sales operations team, offering sales support to our clients’ local teams
Alex Nové-Josserand
Head of EoR Unit
Alex leads both our Western Europe and North America desks, managing our portfolio of international clients in both regions
Hannah Hu
Head of Logistic Support
Hannah oversees the management of importing, warehousing, and logistics operations for our clients
FAQ.
1. What is a Tmall Partner (TP), and why is it essential for international brands?
A Tmall Partner (TP) is a certified service provider authorized by Alibaba to assist brands in launching, operating, and growing their presence on Tmall and Tmall Global. For international brands, collaborating with a TP is crucial because:
- Platform Navigation: Tmall’s ecosystem is complex, and TPs possess the expertise to navigate its intricacies effectively.
- Regulatory Compliance: TPs handle the extensive paperwork and ensure adherence to China’s legal and regulatory requirements, facilitating a smoother market entry.
- Localized Strategy: They provide insights into local consumer behavior, helping tailor marketing and product strategies to resonate with Chinese consumers.
- Operational Support: TPs manage logistics, customer service, and store operations, ensuring a seamless shopping experience for customers.
Without a TP, international brands may face significant challenges in establishing and maintaining a successful presence on Tmall.
2. What are the typical costs associated with launching and operating a Tmall Global store?
Launching a Tmall Global store involves several costs:
- Security Deposit: A refundable deposit ranging from $8,000 to $25,000, depending on the product category.
- Annual Service Fee: An annual fee starting from $5,000, varying based on the store type and category.
- Commission Fees: Tmall charges a commission on sales, typically between 0.5% to 5%, depending on the product category.
- TP Service Fees: Costs for TP services can vary widely based on the scope of services, including store setup, operations, marketing, and logistics.
It’s essential to consult with a TP to get a detailed breakdown tailored to your brand’s specific needs and product category.
3. How long does it take to launch a store on Tmall Global, and what are the key steps involved?
The timeline for launching a Tmall Global store typically spans 2 to 3 months and involves the following steps:
- Preliminary Assessment: Evaluating brand readiness and ensuring all necessary documentation is in place.
- TP Engagement: Selecting and contracting with a certified TP to manage the launch process.
- Store Application: Submitting the application to Tmall Global, including brand and product information.
- Store Setup: Designing the storefront, uploading product listings, and configuring payment and logistics systems.
- Testing and Optimization: Conducting trial operations to ensure all systems function correctly and making necessary adjustments.
- Official Launch: Going live with marketing campaigns and promotional activities to attract customers.
Working closely with your TP ensures each step is executed efficiently, reducing time to market.
4. Can international brands without a physical presence in China sell on Tmall Global?
Yes, Tmall Global is designed specifically for international brands that do not have a physical presence in China. It allows overseas companies to sell directly to Chinese consumers through cross-border e-commerce. However, partnering with a TP is essential to navigate the platform’s requirements, handle logistics, and provide customer service. TPs act as the bridge between your brand and Chinese consumers, ensuring compliance and operational efficiency.