Safeguarding Your Brand in China
China’s market is vast but brand protection there is notoriously challenging. The country’s trademark system operates on a strict “first-to-file” basis, whoever registers…
China’s market is vast but brand protection there is notoriously challenging. The country’s trademark system operates on a strict “first-to-file” basis, whoever registers…
China’s market still promises immense opportunity, it is the world’s second-largest consumer economy and is reopening after the COVID peak with pent-up demand….
China’s cross-border e-commerce (CBEC) market is massive and still growing. In 2023, China’s CBEC import-export value hit about RMB 2.38 trillion (US$331 billion). Roughly 188 million Chinese…
China is no longer just the world’s factory, it’s now one of the world’s most dynamic consumer markets. As global trade patterns shift…
The year 2025 has marked an inflection point in China’s drive to internationalise the renminbi (RMB), or yuan, with usage of the currency…
Digital payments dominate everyday life in China, and foreign sellers who aim to tap this market must adapt. Chinese consumers overwhelmingly prefer paying…