Author: Wu Wei

Tmall (天猫) has become a premier gateway for international brands to reach Chinese consumers, offering access to a massive user base and a…

Digital payments dominate everyday life in China, and foreign sellers who aim to tap this market must adapt. Chinese consumers overwhelmingly prefer paying…

Entering China’s vast beauty market – now the world’s second-largest – demands a dual focus on strict regulatory compliance and savvy local marketing….

Douyin, better known for its international version: TikTok, has exploded from an entertaining short‑video app into the beating heart of China’s social‑commerce boom….